Riding The Pulp Range

Author and fanzine publisher Howard Hopkins has kindly responded to my invitation to join us with this article about the survival of the pulp western in our contemporary world. Take it away, Howard:

RIDING THE PULP RANGE: Western Pulp in the Modern Publishing Corral

Remember the days when action was king and nothing stood between a man and his horse except a saddle?

Recollect the times when the hero wore a white Stetson and soiled doves had hearts of tarnished gold?

Recall an era of blazing fiction when a knockdown, drag-out saloon brawl proved might was right and justice came at the smoking barrel of a Colt Peacemaker or a members-only neck tie party?

If you're a fan of the western pulps you durn sure do. For ten cents readers could saddle up a stallion, down bottomless glasses of redeye and cavort with the prettiest fillies this side of Dodge. Playing poker with Wild Bill or ridin' the written range with Buffalo Bill Cody, the only limits were imagination and Liberty dimes.

Those were the days. The Wild West. The Mythical West. Brimming with legend and crackling with tall tales told 'round the fire. Men were men, women were courted, and you dang sure knew who the bad guy was. And by the end of the tale you could count on that desperado getting his, usually by hanging from hemp or riddled with .45 slugs.

If you are a pulp western fan you might also pine for the days when you could walk to the local newsstand and select the latest Wild West or even Spicy Western Stories Magazine. Sadly, those brittle paeans to six-gun sovereignty no longer exist.

Most modern westerns are a trail apart from those halcyon days of dust and danger. In fact, many are slapped with the Historical genre label as publishers' marketing departments try to pretend the western is deader than Wild Bill himself. But for fans of the horse opera pulps a handful of modern writers seek to carry on the tradition, at least in spirit, while bending the literary horseshoe to the modern publishing requirements. Peter Brandvold, Ralph Cotton and a passel of others still pen tales of the Old West that hark back to the myth and pulp. Admittedly, the market appears minuscule at times, especially if you walk into a local Borders or Barnes & Noble in the North East, where I live, but rest assured they are out there if you search hard enough. Online ordering from Booksamillion and Amazon.com have made it easier to locate these novels, as have specialty online western stores such as Tombstone Books.

A couple sites that may surprise most western fans are AmazonUK and WHSmith, two British booksellers. You might wonder exactly what the Brits have to do with westerns, and rightly so. The answer may come as a pleasant discovery.

Two British companies -- one, a hardcover publisher named Robert Hale, Ltd. (these books are actually called "paperboards" and are small collectible hardcovers with colorful pulplike covers) and the other, a large print trade paperback company called Ulverscroft -- publish a monthly selection of old-fashioned westerns that come as close to the grand pulp days as you are likely to find. I know because I write for them under the penname Lance Howard.

Hale's imprint is called Black Horse Westerns (Ulverscroft's are called the Linford Western Library and Magna Dales Western Library) and they have been churning out 10 to 12 shoot 'em ups a month for many years. The books focus on the mythical west: gunfights, jangling spurs, sateen bodices with bulging bosoms -- you name it, chances are a Hale western has it. The writing spans the range from passable to excellent, much the way pulp writing did. The flavor is dust and it goes down jest fine with Old Orchard.

For the record, my 18th -- The Silver Mine Spook -- sees print in February 2003, and is a direct homage to the old pulp tales that mixes the West with two fingers of spooky goings-on in a supposedly haunted saloon. A number of my tales involve such scenarios, influenced by a dash of Doc Savage, an ounce of Gunsmoke and maybe even a jigger of Scooby Doo. Heroes are distinct, whores might even have a few morals left, and good usually triumphs. My novel The West Wolf probably has the most pulplike cover in recent memory and, with little reworking, could easily have been interchanged with Doc Savage. If you are interested in seeing the cover as well as reading short blurbs and chapters of my Lance Howard novels, please feel free to ride on over to my website and take a look around.

The cost to ship the westerns through AmazonUK, oddly enough, is no more expensive than getting the few titles Barnes and Noble has available for the U.S. In fact, it is often cheaper, as exchange rates fluctuate. While I unabashedly suggest running an AmazonUK search for Lance Howard, try running Black Horse Westerns, then browse through the books that come up. Black Horse is carrying on the pulp tradition, with a minimal of modern intrusion. Give them a try! I think you'll enjoy them.

-submitted by Howard Hopkins

Links:

Howard Hopkins' website: Learn all about the many irons in the literary fire that Howard keeps warm.

The Pulp Rack's review of Howard's novel The Comanche's Ghost

The website of another Black Horse Western author, Gillian Taylor.

Howard has created a Black Horse mailing list for Black Horse authors and readers to share news about the latest releases, upcoming work, discussion of Black Horse novels, and so forth. If you're interested in joining, you can either send a blank email to

blackhorsewesterns-subscribe@yahoogroups.com

or plug your email address into the sign-up box on Howard's News page. Or go to the group's URL at Yahoo:

http://groups.yahoo.com/group/blackhorsewesterns/

A selection of Black Horse and Linford westerns by Lance Howard and others:

Shootout at Casa Grande
by Jim Lawless

Bloody Trail to Dorado
by Jim Lawless

Glass Law
by Caleb Rand

Run Wild
by Caleb Rand

Bass Reeves
by Adam Wright

Ghost Dance
by Adam Wright

Black River
by Adam Wright

The West Wolf
by Lance Howard

The Phantom Marshal
by Lance Howard

The Devil's Peacemaker
by Lance Howard

Bandolero
by Lance Howard

The Evil Star
by Caleb Rand

Wolf Meat
by Caleb Rand

The Black Road
by Caleb Rand

Last Draw
a Linford Large Print Western
by Lance Howard
At AmazonUK: http://www.amazon.co.uk/exec/obidos/ASIN/0708957439/thepulprack-21
At Amazon.com: http://www.amazon.com/exec/obidos/ASIN/0708957439/thepulprack-20

Palomita
a Linford Large Print Western
by Lance Howard
At Amazon.UK: http://www.amazon.co.uk/exec/obidos/ASIN/0708956653/thepulprack-21
At Amazon.com: http://www.amazon.com/exec/obidos/ASIN/0708956653/thepulprack-20

Posted by ds at November 11, 2002 05:50 PM

Comments -

I thought your web page very good. I also write westerns for Black Horse. I've had thirty five accepted over the last four years. I write under my own name and Boyd Cassidy, Rory Black, Roy Patterson, John Ladd, Walt Keene, Dean Edwards and Dale Mike Rogers. Last year I had ten accepted and the first two were written in 26 days. After that, I kinda slowed up.
Best
Michael D. George.

Posted by: Michael D. George at January 27, 2003 12:00 PM

It is good to see that a site has been made for western writers to air their views.

I have my third black horse due out soon. But when. I received the customary £100 fee and signed the contract in November. How do I find out when the book will be released. I would also like to know something about the artists.

Any info would be wselcome.

Dale Graham (in my home county of Lancashire - Graham Dugdale

Posted by: Dale Graham at February 14, 2003 10:39 AM

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